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content-creation-for-marketing
February 23 • 2016

Using Curated Content to Become an Awesome Marketer

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. The ultimate goal is to drive profitable customer action. This strategy and capability, once a specialty, is now a necessity. Thought leaders and marketing experts from around the world, including the […]

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contextual_discovery
December 14 • 2015

What Does Contextual Discovery Mean?

Now that contextual targeting has become mainstream in marketing toolboxes, most of us have become accustomed to our browsing histories being leveraged to deliver ads that are curated for us based on internet searches. For example, a recent visit made to a car dealership website could result in an ad appearing from this same company […]

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October 28 • 2015

The Key to Knowledge Management and Innovation is Knowledge Flow: Part 1

The need to manage knowledge goes back literally as far as we can look. The very act of recording knowledge is what enables us to look backwards at all. Paleoanthropologist Adam Benton explains in his article, Why did prehistoric people make cave art? “…cave art was an attempt to keep a record of species seen before, […]

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October 21 • 2015

5 Impacts of Sharing Knowledge Within an Organization

With the maturation of Web 2.0 in the mid-2000s, predictions began rolling in regarding the impact these trends would have on the workplace. Email was (and remains) the tool most people used to communicate, but just how conducive to collaboration is it? The email inbox is known for its ability to overwhelm, and the transactional […]

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Sorry, ‘Young, Unhappy Associates’: A ‘Well-Trained Computer’ Does Review Better, Judge Says
October 2 • 2015

Sorry, ‘Young, Unhappy Associates’: A ‘Well-Trained Computer’ Does Review Better, Judge Says

At last month’s Big Law Business Summit in New York City, federal district court judge Shira A. Scheindlin (S.D. N.Y.) discussed the dramatic ways in which TAR is changing the legal world. At the Bloomberg BNA-sponsored summit, Scheindlin said attorneys who are used to more traditional methods of practicing law still need to become technologically […]

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